 |
|
Marketing
Strategies
|
|
|
Advice
and Counsel
|
Senior-level,
big-picture perspective on strategizing successful, integrated marketing
in your target market
|
|
Planning
|
Comprehensive
process to define and develop your marketing meta-strategy —
your roadmap to success
|
|
Budgeting
|
Evaluation
of budget requirements and recommendations for investments required
to achieve the desired results and ROI
|
|
Staff
Assessment
|
Evaluation
of staffing required to execute on your plan
|
| |
^TOP |
|
Positioning
Strategies
|
Assessment
and big ideas for: |
|
Corporate
and product/
services positioning
|
Through
research and review of current landscape and trending direction,
establish optimal position for your product/service and define your
go-to-market strategy
|
|
Messaging
|
Development
of your USP (unique selling proposition) and translating into "clear-speak"
messaging. Includes emphasis on message mapping to target audiences
|
| |
^TOP |
|
Packaging
Strategies
|
Assessment
and big ideas for: |
|
Visual
Identity
|
Leveraging
your USP (unique selling proposition) into pique-imagination imagery
for all marketing vehicles
|
|
Naming
|
Generating
smart, creative names and naming conventions
|
|
Product
Packaging
|
Concepts
to carry your brand image into the product packaging domain
|
| |
^TOP |
| Promotional
Strategies |
Assessment
and big ideas for: |
|
Promotional
Programs
|
|
|
»
Web marketing and
e-Communication
|
An
orderly 8-step process that brings you to the design or redesign
of your website. The goal is to maximize your online presence and
optimize your visibility to the audience that's looking for you.
E-Communication to build community in your target audience base
|
|
»
Advertising
|
Imaginative,
integrated concepts to grab attention and mind share
|
|
»
Direct Marketing
|
Establish
personal connections to inspire massive action in your audience
base
|
|
»
Events/Face-to-Face
|
Tradeshow
and event strategy development and planning mapped to your business
objectives
Complete
turnkey planning and management of custom events, from internal
sales meetings to road shows
|
|
»
Audience Acquisition
and
Development
|
Add
intelligence to the process of list acquisition to increase your
connection with your target audience for outreach and events
|
|
Promotional
Materials
|
|
|
»
Collateral Architecture
|
Development
of a logical hierarchy to ensure that your collateral is optimized
for each step in the sales cycle
|
|
»
Design
|
Imaginative
design to transmit concepts quickly
|
|
»
Content
|
Crisp,
"clear speak" copy that your audience can grasp and digest
quickly and easily
|
| |
^TOP |
