Effective Marketing Lands BioIT World Magazine Account
Launches e-newsletter targeted to Marketers in the Life Sciences

Acton, MA- April 2, 2002- Effective Marketing announced today that they will be providing marketing support to BioIT World magazine, the latest publication to be launched by the International Data Group, headquartered in Boston. BioIT World successfully launched in March with an initial circulation of 25,000 to Life Sciences professionals. Bio-IT World is the first publication devoted to chronicling advancements in the bio-IT market which accelerate research and development in the biotechnology, pharmaceutical, biochemical, healthcare and agricultural industries.

According to Gwyn Thakur, President of Effective Marketing, "We are thrilled to be at the forefront of serving the Life Sciences market. The opportunities are huge in this fast growing area." Effective Marketing will be publishing a bi-monthly e-newsletter for marketers in the Life Sciences. The purpose will be to build community and provide useful marketing information. The newsletter will serve as a foundation for many other marketing programs that will be rolled out over the next year. To receive the newsletter, be a sponsor, or to submit articles for consideration send email to gwynthakur@effectivemarketing-llc.com or call (978) 266-1399.

Gwyn Thakur formed Effective Marketing 2 years ago, prior to that she was Senior Vice President of Marketing for Carat Freeman, a $9B media agency. At Carat Freeman, Gwyn pioneered the Face to face media business and the Integrated Media business which transformed the way technology media companies offered their products and services to companies.

Effective Marketing is a full service marketing communications agency serving emerging companies located at 296 Great Rd. in Acton, MA.